Building in public / Phase 1

Building a one-person marketing team with Claude Code.

I’m automating everything a real marketer does every day — the website, the email, the social content, the reporting. Every step is documented. Follow along and steal the playbook.

What you’ll get

Playbooks

Copyable prompts & workflows

The exact CLAUDE.md files, prompts, and setups I use. Steal them, run them, ship faster.

Teaching

Claude Code, explained through marketing

Learn the tool by watching it solve real marketer problems — not contrived demos.

Proof

Real wins and real breaks

Everything that works, plus everything that doesn’t. The rough version is the point.

The roadmap

Three phases, shipped in order. Every milestone becomes a post, a clip, and a newsletter.

01
Website
Active
Landing page, public build log, stack & resources. Owned home base.
02
Email
Up next
Newsletter engine, welcome sequence, cadence that compounds.
03
Social
Up next
Short-form video first. Clips, repurpose, long-form.

Watch a one-person marketing team get built, live.

Subscribe Read the log